Getting the word out effectively is essential for any new platform and video is that most powerful of tools to achieve that aim.
The video below is a logo play – with a funky cool guitar soundtrack. Some people, interestingly, did not like the font or the zany approach. Others gave it some marks for artistic kudos.
The video also summarises the challenges that the typical tech buyer meets when trying to negotiate a complex tech vendor landscape…
This video below includes an animation of real life business cards, stacked by changes in tone and colour…. essentially making the point that though trade conferences are absolutly brilliant, there is a need for a single place to go to, where you can get an “aide memoire” of exactly what a company does and who its competition is.
A chirpy lively sax-rock style sound track…
Transcendental chillax music for a demo….
And this clip is one continuous take, and live recording showing how to create a company profile on hifo, real-time from start to finish.
Minimal promotional spend got a longer version of this video 120k YouTube views.
The first video for hifo had a heavy rock soundtrack.
Asking the essential questions:
Are your sales in the dark?
Can buyers find you?
…introducing a new world of opportunity.
Upping the game (perhaps?) – a mash up between cat video and making essential points re that all important elevator pitch – expressed in a LinkedIn post.
And finally – for perhaps faster video delivery – but the disadvantage of ads – the videos above, including the full length versions, are found here: https://www.youtube.com/@hifosearch
Click the image below to go to hifo
Comments
13 responses to “Video Journeyman Diary”
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