It is difficult to compare one company website with another…

to find real clarity in the world of tech.

Getting the word out effectively is essential for any new platform and video is that most powerful of tools to achieve that aim.

The video below is a logo play – with a funky cool guitar soundtrack. Some people, interestingly, did not like the font or the zany approach. Others gave it some marks for artistic kudos.

The video also summarises the challenges that the typical tech buyer meets when trying to negotiate a complex tech vendor landscape…

This video below includes an animation of real life business cards, stacked by changes in tone and colour…. essentially making the point that though trade conferences are absolutly brilliant, there is a need for a single place to go to, where you can get an “aide memoire” of exactly what a company does and who its competition is.

A chirpy lively sax-rock style sound track…

Transcendental chillax music for a demo….

And this clip is one continuous take, and live recording showing how to create a company profile on hifo, real-time from start to finish.

Minimal promotional spend got a longer version of this video 120k YouTube views.

The first video for hifo had a heavy rock soundtrack.

Asking the essential questions:

Are your sales in the dark?

Can buyers find you?

…introducing a new world of opportunity.

Upping the game (perhaps?) – a mash up between cat video and making essential points re that all important elevator pitch – expressed in a LinkedIn post.

https://www.linkedin.com/posts/thomasnaylor_what-is-the-most-important-thing-that-your-activity-7331331306619875331-bnct?

And finally – for perhaps faster video delivery – but the disadvantage of ads – the videos above, including the full length versions, are found here: https://www.youtube.com/@hifosearch

Click the image below to go to hifo

Years ago, when working on large technology change programmes, I would often hear the words “There is no real clarity!”

…not expressed as simply “clarity”, but as “real clarity”.

It was at the time when the internet was taking off, and I wanted to move off my “dial.pipex.com” email address…Pipex being the first internet service provider in the UK .

So I registered realclarity.com as a domain name, used it to host my IT consulting website of the time, and as my email for a number of years.

Fast forward to today… ironically the realclarity.com domain I had simply parked for while… and I realised that hifo was, indeed, all about providing real clarity.

Something that was very much missing from the complex tech vendor landscape, and was a problem waiting to be solved!

So realclarity.com is re-born as a broader information source, providing insights re hifo – see below – and broader perspectives on what is happening in the world of tech.

⭐Tech vendors:

Hifo helps tech vendors stand out from the competition, and lets buyers understand what they do, so the the sales pitch can be skipped, and the real conversation started.

🔎Technology buyers:

Hifo offers immediate and accurate listings of exactly what the buyer is looking for, easy understanding of what a company does, and concise comparison, side by side.

Helping the tech buyer discover the company they otherwise might have missed.

🖱 On hifo you can click “Compare” on a summary profile, to compare companies side by side.

🖱 Hifo provides a unique “Advanced search” enabling buyers to down-selection by criteria including countries served, growth, profitability and preferred client size.

Welcome to hifo, and welcome back to real clarity!